FAPI Guidebook

The Official

FAPI Marketing Framework™ Guidebook

All the knowledge and information to control the entire marketing process, from defining clear strategic parameters to identifying implementation requirements and finally guiding execution and analysis. 

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The Official FAPI Marketing Framework™ Guidebook

Welcome to the Official FAPI Marketing Framework™ Guidebook - the ultimate resource for mastering the art of effective marketing strategies. Created and maintained by the founder of the FAPI Marketing Framework, this guidebook offers comprehensive insights and step-by-step instructions to help you apply the FAPI methodology to your marketing projects with ease.

Learn the FAPI methodology

Discover the FAPI Marketing Framework methodology through a comprehensive guide - a proven system for effective marketing strategies

Diagrams & Workflows

Unlock the full potential of the FAPI methodology with over 30 meticulously crafted diagrams, vivid graphic illustrations to seamlessly apply the framework

All Modules & Components

Empower your marketing strategy by mastering the art of defining and assigning the most effective Modules and Components with our all-inclusive guide

Real Life Cases & Examples

Gain invaluable knowledge and expertise through practical, real-life examples and case studies that cater to users of all levels; with  actionable insights and tips

What's inside?

Learn how to apply the FAPI Marketing Framework to your marketing projects working through the four Modules: Frame, Architecture, Production, and Insights.  Whether you are a seasoned marketing professional or a beginner in the field, this guidebook is designed to cater to your needs. It provides a detailed overview of the FAPI methodology and its four key modules - Frame, Architecture, Production, and Insights.

  • FAPI Marketing Framework

    • A complex discipline and volatile environment
    • The FAPI Marketing Framework
    • Roles and responsibilities
    • ​Frame, Architecture, Production, Insights
    •  Everyone is accountable
    • Challenges of developing a modern marketing plan
    • Why use the FAPI Marketing Framework and the definition of success

  • Set the marketing project Frame

    • Shared marketing project language
    • Unchangeable and long term
    • Standard Frame components
    • ​Brand positioning
    • ​Audience segments
    • ​Campaigns
    • ​Channels to market
    • ​Commercial objectives
    • ​Master budget
    • ​Project Frame, responsibilities and expectations

  • Design your marketing Architecture

    • ​Deliverables, artifacts and definition of completed in the FAPI Marketing Framework
    • ​Components in the Architecture Module
    • User journey
    • ​Capability and resources
    • ​Performance metrics, forecasting and projections
    • ​Media mix
    • ​Budget allocation
    • ​Messaging framework
    • ​Processes and Systems
    • ​Brand guidelines
    • ​Legal compliance
    • ​Set your Architecture for marketing success

  • Bring your Marketing Playbook to life

    • ​Building and maintaining a competitive team
    • Learning to work to a plan
    • ​Production Events
    • ​Removing obstacles and optimizing workload
    • ​External resources????
    • ​Vendor management
    • ​Integrating all marketing channels and working as a team
    • ​Align marketing Architecture with hiring
    • ​Plan Masters' soft skills

  • ​Measurable and actionable insights

    • ​Context and acting on data
    • ​What are we measuring? A marketing manager's view
    • ​Attribution and correlation
    • ​ROMI or profitability?
    • ​Adapt metrics to your business and stay the course
    • ​Dashboards and data sources
    • ​Running effective Insights meetings
    • ​Constant improvements and marginal gains

Where to buy?

Find "Modern Marketing Management" at leading bookstores, such as Amazon, Google Play, and iBooks, ensuring easy access to this invaluable resource.

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