Predict & Control
Performance
Gain control of your marketing resources and sets the direction for all marketing efforts and defines marketing goals and available resources.
Executable Tactical Planning
A comprehensive marketing plan is crucial for any successful business. It directs and focuses the marketing team's efforts to achieve company objectives, identify target audience, understand competition, and develop effective marketing strategies.
Resources Plan
The skills, tools, and labor required to bring your organization's tactical marketing plan to life
Standards & Processes
Your organization's tactical plan is only executable if the right systems and processes are in place
Budget Allocation
Efficiently allocating resources and budget is a prerequisite to success spend including media, labour and software
Develop Your Marketing Model
Provide your marketing production team with a clear blueprint to guide marketing execution to ensure consistency, accuracy and operational efficiency. Set the team up for success
Marketing Journey
Design the pathway a customer follows as they discover your product, service, or brand, learn how your customers make key decisions about your products
Capabilities & Resources
Scope all resources needs for the marketing organization including people and tools. Including conducting a review of existing skills and gaps
Performance Metrics
Marketing performance indicators (targets) at both management and execution levels to achieve a measurable gain in return on investment
Media Mix
A media mix is the combination of communication methods and tactics in which brands can reach their desired audiences
Budget Allocation
Define allocation of resources across all marketing cost items (labor, tools, software) based on the tactical plan and defined commercial objectives
Messaging Framework
Define how your brand communicates to its customers and the story to bring to market. “Message” refers to the feelings and emotions associated with what they say
Processes & Systems
Put in place all the systems and processes to successfully manage a virtual team of marketing resources and vendors. Including production sprints and review processes
Compliance
Ensure adherence of all marketing activities to legal, ethical, and regulatory standards, including data protection, advertising claims, and consumer protection laws.
Forecasting
Estimate marketing performance using historical data and market trends. Make informed decisions and plan for future opportunities and challenges
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