Live Workshop
Marketing Reporting
& Performance Management
Learn how to structure reporting around clear KPIs, align marketing activity to commercial outcomes, and turn performance data into practical insights that drive better decisions, accountability, and continuous improvement.
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Build a High-Performance Marketing Function
This live workshop is designed for marketing leaders and teams who want to move beyond reactive execution and build a more structured, scalable marketing function. Led by Emiliano Giovannoni, Founder of the FAPI Marketing Framework™, the session provides a practical, step-by-step planning process to bring clarity to priorities, alignment to stakeholders, and discipline to delivery—so marketing operates as a coordinated system that can consistently produce measurable outcomes.
Clarify your marketing structure and priorities
You will map your marketing function into a clear structure, making it easier to see what matters most, what is currently being executed, and what should be prioritized to support business goals
Identify gaps, overlaps, and execution bottlenecks
You will uncover where activities are missing, duplicated, or slowing delivery—helping eliminate inefficiencies and reduce wasted effort across the marketing system.
Define clear ownership and accountability
You will establish who owns what, across functions and deliverables, so work moves forward with clarity, fewer handovers, and stronger accountability.
Align leadership and stakeholders
You will learn a practical alignment process that connects marketing, leadership, sales, and operational stakeholders around a common planning rhythm, shared expectations, and consistent decision-making.
Build a delivery-ready resource plan
You will translate priorities into a realistic resource plan by mapping roles, workload, and timelines—ensuring capacity is aligned to delivery expectations and execution is properly supported.
A planning system for ongoing execution
You will take away a structured approach your team can reuse continuously, enabling consistent planning, smoother delivery, and ongoing performance improvement over time.
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