According to leading job sites, there are over twenty distinct marketing role categories, including content creation, market research analysis, product marketing, public relations and more confirming how marketing is an extremely diverse and complex field.
To rationalize the allocation of responsibility within the marketing team, it is essential to clarify the distinction between two crucial areas - marketing management and marketing production functions. This distinction can sometimes become blurred, underscoring the importance of a clear understanding of the differences between the two.
The FAPI Marketing Framework™ outlines specific roles and responsibilities for its project members, including the Plan Master, Functional Leads, Production Executives, and the Leadership Team. Here's a summary of each role within the Framework™:
Role: Serves as the senior marketing stakeholder, leading the project and being accountable for all deliverables.
Responsibilities:
Role: Provide cross-functional support to the project, nominated by the Plan Master.
Responsibilities:
Role: Marketing execution specialists engaged in the execution of specific tasks agreed upon to roll out the marketing plan.
Responsibilities:
Role: Comprises C-suite or senior management team responsible for the commercial performance of the business and P&L results.
Responsibilities:
Each role within the FAPI Marketing Framework™ plays a crucial part in the success of marketing planning and execution. The Framework™ emphasizes the need for significant leadership skills, cross-functional collaboration, and a shared process of subdividing responsibilities within the team to ensure effective and efficient marketing outcomes.
Join the FAPI Marketing Framework™ Academy to learn more about marketing team resource planning and team building.
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