The US Department of Labor highlights that a poor hiring decision can cost up to 30% of the employee's first-year salary. This figure can jump even higher for marketing roles, where individuals have direct influence over budgets and customer relationships.
In such scenarios, a misstep in hiring can lead to a significant drop in productivity, sales, and efficient use of the budget.
When it comes to assembling a marketing team, it's essential first to define the overall team structure and marketing resources needed, considering the company's goals and current structure. Even the most driven and well-meaning team member will face challenges in achieving success when there's a discrepancy between marketing goals, available resources, and specific expertise.
The first step should be to develop an accurate marketing resource plan that is closely aligned with the organization's marketing goals and current performance. This is needed to ensure that every hiring decision contributes effectively to the team's objectives, optimizing budget use and maximizing overall impact. By doing so, businesses can build a marketing team that is well-equipped to drive success and growth.
The process of bringing new team members on board is also key. It's a time to set clear expectations, explain the team's direction, and lay out how things work. This stage is essential in ensuring everyone is on the same page from the start.
Supporting your team doesn't stop after the hiring phase. Providing ongoing training, conducting performance reviews, and offering feedback are all part of maintaining a solid team.
Taking the time to accurately evaluate your current marketing efforts and aligning your hiring strategy accordingly can save you from unnecessary expenses. It ensures that your team grows in a way that aligns with what your business needs.
Join the FAPI Marketing Framework™ Academy to learn more about marketing team resource planning and team building.
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