Strategic Structuring of Marketing Departments. Insights from the FAPI Marketing Framework

Chasefive Management

It is estimated that there are over 130 marketing job roles, based on titles used by organizations of various sizes. Delving into the hierarchy, the distribution includes over 50 roles tailored for staff or individual contributors, more than 60 roles in mid-management or supervisory capacities, and 14 in senior management. This diversity underscores the complexity of marketing functions and the challenges of managing and structuring marketing departments effectively.


In accordance with the FAPI Marketing Framework within the Architecture module, the Plan Master emphasizes the strategic organization of marketing departments. This approach aligns the department's structure with the best requirements, commercial goals, and strategic plans, ensuring a balanced allocation of resources across Content, Design, Analytical, and Technical domains. The framework guides the creation of a cohesive and efficient team capable of achieving the organization's marketing objectives.

The following is a comprehensive list of job titles in the marketing industry, categorised by their level of seniority. This list aims to provide a clear understanding of the various marketing roles available, ranging from entry-level positions to executive-level leadership roles.


Staff level marketing roles

These roles typically involve direct execution of tasks with some level of autonomy but are more focused on individual contributions rather than team leadership or strategic oversight.


Account Executive

Affiliate Marketing Manager

Analyst Relations Specialist

Brand Ambassador

Brand Strategist

Campaign Manager

Content Creator

Content Marketing Specialist

Content Specialist

Content Writer

Copywriter

Corporate Communications Assistant

Creative Director

Digital Marketing Consultant

Digital Marketing Specialist

Ecommerce Content Specialist

Ecommerce Marketing Analyst

Email Developer

Email Marketer

Email Marketing Specialist

Engagement Coordinator

Graphic Designer

Insights Analyst

Internet Marketing Specialist

Junior Product Marketing Associate

Market Research Analyst

Market Research Interviewer

Marketing Analyst

Marketing Assistant

Marketing Communications Coordinator

Marketing Communications Specialist

Marketing Consultant

Marketing Coordinator

Marketing Data Analyst

Marketing Specialist

Media Buyer

Media Planner

Media Relations Coordinator

Multimedia Communications Specialist

Partner Marketing Advisor

PPC (Pay Per Click) Manager

Product Research Analyst

Public Relations Intern

Public Relations Specialist

Publicity Assistant

Qualitative Research Assistant

SEM Specialist

SEO Specialist

Social Media Coordinator

Social Media Editor

Social Media Specialist

Video Marketing Specialist

Web Analyst

Web Marketing Specialist

Marketing Research Analyst

Event Marketing Coordinator

Public Relations Manager

Event Planner



Management level marketing roles

These roles typically involve both direct contributions and oversight of teams or projects. They may include strategic planning within specific areas of marketing.


Account Manager

Analyst Relations Manager

B2B Marketing Manager

B2C Marketing Manager

Brand Activation Manager

Brand Manager

Brand Marketing Manager

Channel Marketing Director

Communications Manager

Community Manager

Content Manager

Content Marketing Manager

Content Marketing Producer

Content Director

Content Strategist

Corporate Communications Manager

Corporate Partnership Marketing Manager

CRM Manager

Demand Generation Manager

Digital Brand Manager

Digital Communications Professional

Digital Marketing Manager

Digital Media Manager

Digital Product Marketing Manager

Digital Strategist

Director of Email Marketing

Director of Influencer Marketing and Partnerships

Director of Market Research

Director of SEO Operations

Director of Social Media

E-commerce Marketing Manager

Ecommerce Marketing Manager

Email Marketing Manager

Email Marketing Strategist

Email Operations Manager

Engagement Manager

Event Marketing Manager

Growth Marketing Manager

Influencer Marketing Manager

Loyalty Marketing Manager

Marketing and Promotions Manager

Marketing Communications Manager

Marketing Operations Manager

Marketing Technologist

Online Marketing Manager

Paid Search Manager

Partnership Marketing Manager

Pay-Per-Click Manager

Portfolio Marketing Manager

Product Manager

Product Marketing Manager

SEM Manager

SEO Manager

Social Media Manager

Social Media Marketing Manager

Social Media Strategist

Solutions Marketing Manager

Trade Marketing Manager

Web Content Manager

Web Marketing Manager

Advertising Manager


Senior leadership marketing roles

These roles involve high-level strategic decision-making and leadership, guiding the marketing efforts of entire organizations or large departments.


Chief Marketing Officer (CMO)

Chief Marketing Officer

Director of Brand Marketing

Director of Brand Strategy

Director of Communications

Director of Digital Marketing

Director of Marketing

Director of Product Marketing

Director of Social Media Marketing

Director of Web Marketing

Ecommerce Marketing Director

Head of Marketing

Marketing Director

Partnership Marketing Director

Vice President of Marketing

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